H&M has officially released the Balmain collaboration lookbook, with 38 photos of men and women decked out in gold embroidery, plus plenty of sparkly sequin dresses and Balmain T-shirts. You’ll be able to shop the collection starting on Nov. 5 in 250 select H&M stores worldwide and online. The fragrance, however, won’t launch until Dec. 5.
“I want to talk to my generation: this is my main purpose as a designer, H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me because everybody can connect with the H&M brand. It calls for unity, and I am all for it.”